Problem Statement
Zain Sudan's current website lacks modern design elements and user-friendly features, resulting in a suboptimal user experience. Navigation is cumbersome, information is not easily accessible, and the design does not reflect the company's status as a leading telecommunications provider. This outdated website fails to effectively engage users, showcase the brand's offerings, or provide seamless access to services, ultimately hindering customer acquisition and retention.
Objectives & Goals
Enhanced User Experience: Redesign the website to provide a seamless and intuitive browsing experience for visitors, improving accessibility to information and services.
Reflect Brand Identity: Develop a website design that aligns with Zain Sudan's brand identity, conveying its status as a leading telecommunications provider in Sudan.
Increased Engagement: Increase user engagement metrics such as time spent on site, page views, and conversion rates by providing compelling content and clear calls-to-action.
Improved Accessibility: Ensure the website is accessible to a diverse range of users, including those with disabilities, by implementing best practices for web accessibility standards.
Business Challenges
Market Leadership: Strengthen Zain Sudan's position as the premier mobile telecommunications provider in Sudan by presenting a modern and user-centric online presence.
Customer Acquisition: Attract new customers by showcasing Zain Sudan's products, services, and promotions in an engaging and informative manner.
Brand Reputation: Enhance the company's reputation and credibility by delivering a website that reflects its commitment to innovation, reliability, and customer satisfaction.
User Needs
Information Accessibility: Users require easy access to information about Zain Sudan's products, services, promotions, and support options.
User-Friendly Interface: Visitors seek a website with intuitive navigation, clear layout, and responsive design to facilitate effortless browsing.
Service Integration: Customers expect seamless integration with Zain Sudan's various services, such as mobile plans, internet packages, and value-added services.
Pain Points
Difficulty Finding Information
Users struggle to locate relevant information about Zain Sudan's products, services, and promotions due to the website's cluttered layout and confusing navigation.
Inconsistent User Experience
The lack of coherence in design and functionality across different sections of the website leads to a disjointed user experience, frustrating visitors.
Data fetching from PDFs
All the plans were displayed in a PDF format that you download to look for a specific piece of info.
Product User Challenges
Complex Navigation: Users struggle to navigate the current website due to convoluted menus and unclear pathways to desired information.
Outdated Design: The website's outdated design fails to engage users effectively and may deter potential customers from exploring further.
Limited Accessibility: Some users may face accessibility barriers, such as inadequate text contrast or lack of screen reader compatibility, hindering their ability to access the website's content.
Competitor Analysis
Features :
Communicates with customers with their language.
Fully Responsive,
Features :
Great aesthetics and User Interface.
Responsive layout.
Perfect usage of branding and color palette.
Features :
Perfect navigation through plans.
Utilizing the brand identity in a great way.
Have the same vibe as zain group, as they are the main competitor in the middle east region.
Unique Features
Modern Display for data bundles, instead of the old way to display bundles in downloadable PDF files.
Fully responsive website that works on several devices from the smallest mobile device to the widest desktop screen.
Design language that matches Zain Group identity but with some components that talks the same language as the sudanese culture.
